Wednesday, June 17, 2009

Brand Tango Wins National ADDY Gold
Congratulations to Brand Tango – Winners of a National ADDY Gold for their Royal Palm Vacations member kit.

The Advertising Federation of Greater Fort Lauderdale is proud to acknowledge Brand Tango, a Fort Lauderdale based marketing and advertising firm for continually raising the bar on design excellence and their recent win of a National Gold ADDY. It comes as no surprise that their work has been recognized at the national level.

From the all of us at the Advertising Federation Of Greater Fort Lauderdale ... congratulations!!!

Brand Tango Wins National ADDY Gold
FORT LAUDERDALE, FLA - June 18, 2009 - Brand Tango, a Ft. Lauderdale, Fla.-based marketing and advertising firm, took its place alongside the creators of the Budweiser Clydesdales’ dog trainer, FedEx’s carrier pigeons and other advertising icons, as it won a national gold Addy award from the American Advertising Federation. The gold award recognized a member kit created for Royal Palm Vacations, a Fla.-based travel club.


Click here to view winning piece.

“We’re totally thrilled to have won,” says Joe Russoniello, the firm’s president and co-founder. “We’re competing against the largest and most creative agencies in the nation, so it’s a real honor to have this recognition from our peers.”

The award-winning cedar wood box kit was designed by James Kluetz, vice president and creative director for Brand Tango. “When I saw the list of judges, it really hit home that these are the very top people in the industry from agencies such as Martin Agency, DDB Chicago, and Doner, McKinney, Deutsch, LA,” Kluetz says. . “A quick Google of these agencies, their work and their A-list clients is truly a humbling experience. While we did manage to sneak in a national silver award in 2007, winning the gold in 2009 was remarkable for an agency of just 25 people.” In recognition of the environmental concerns related to tourism, the kit features sustainably harvested wood and a custom-cast loggerhead sea turtle charm. Royal Palm Vacations makes a donation to save and care for sea turtles for each membership purchased. The kit also features a custom font, rice paper and antiqued photography. he brand image created for Royal Palm is truly immersive and has supported successful sales of the Royal Palm Vacations.

“That’s very important to us,” Russoniello says. “While it’s great to win awards, the real test of our work is always how it performs in the marketplace.” With more than 50,000 entries annually, the ADDY Awards are the world’s largest advertising competition and arguably one of the toughest with three tiers of competition. The ADDY Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the United States. It is the only creative awards program administered by the advertising industry for the industry.

This year, out of the nearly 1600 entries judged in the national competition, a total of 330 ADDY Awards were presented, including 100 gold and 175 silver for professional entries and 26 gold and 29 silvers for student entries. The winners in both the professional and student ADDY categories were celebrated during the ADDY Awards Gala on June 6 in Arlington, Va. Other recent honors for Brand Tango include 10 silver and five gold ARDY awards from the American Resort Development Association.

Brand Tango is a comprehensive marketing, design, and technology company with clients in timeshare/real estate/hospitality, consumer products and services, and financial services. Relying on their decades of combined expertise, its principals and staff help clients define and achieve sales goals and return-on-investment objectives by addressing integrated marketing needs in an efficient, unbiased, and knowledgeable manner with a solid, multi-faceted, results-oriented strategy.

Brand Tango specializes in new-customer kits, loyalty programs, member-retention materials, and annual reports for vacation ownership, hospitality and leisure clients, and for other consumer-products companies. Selected clients include Pacific Monarch Resorts, the Levitin Group, GBS International, OPTX 20/20, Premier Estate Properties, Royal Palm Vacations, Tres Ríos Resort, Sunset Resorts, Premier Cancún Vacations, Grand Incentives, and Advantage Travel.

To view examples of Brand Tango’s recent work, visit www.brand-tango.com . For an online demonstration of Brand Tango’s Web 2.0 customer relationship management system, Tango, go to www.gettango.com .

For more information, contact Joe Russoniello at (954) 295-7879 or joe@brand-tango.com .

By:Anne Grigsby of Grigsby Design: anne@grigsbydesign.com
06/17/09 8:30 AM