Tuesday, December 12, 2006

UNUSUAL PAYMENT
SOUTH FLORIDA AD AGENCY BARTERS THEIR CREATIVE ABILITIES FOR STOCK IN AN UP AND COMING MICROBREWERY

For Immediate Release,
Media Inquiries Contact Andrew Martineau:305.951.0613

Fort Lauderdale, FL December 12th, 2006. Reading like the plot line for the next teen movie; a young ambitious ad agency brings on a budding microbrewery as a client to receive payment in beer company stock. No its not the plot line for the next teen blockbuster but the story of how The Martineau Collective [TMC] a South Florida based independent creative boutique and Beautiful Brews one of the fastest growing microbreweries are teaming up to take Honey Amber Rose beer to the next level.

Honey Amber Rose, a beer made from the fruit of the rose plant, is being touted as the first beer for women, brewed by a woman. Honey Amber Rose contains no preservatives, has fewer than 109 calories, is low in carbohydrates and has a great taste than women and men alike can attest to.

The arrangement came about after Andrew Martineau, Chief Creative Altruist / President of The Martineau Collective met Abby Waters, CEO of Beautiful Brews and the two realized the potential the product could have with the right promotional direction. We are a new brewery and we felt that it was more important that our marketing budget be spent on media and promotions rather than a large retainer, with the agency's connections in the high end market combined with my vision we can further enhance an already dramatic sales and marketing effort which would benefit both our companies in the end said Waters.

In 2004 Beautiful Brews was formed after the discovery of the beer's 200 year old recipe and the realization that the major brewers had largely ignored their female audience except for their ditsy roles in beer commercials.

The Martineau Collective [TMC] has been set with the task of creating a promotional campaign to market the beer to women. The agency will be working within the current creative parameters set forth by Beautiful Brews through the website and illustrative style designed by Beautiful Brews, Inc., with the addition of some creative and promotional elements that will transform the illustrative beauty to a living and breathing entity. "We are a young agency and this is a highly competitive category, one where we'll be able to leverage the strengths of our many alliances in creating work that benefits the client by ways of innovation, notoriety and profit," said Andrew Martineau, Chief Creative Altruist / President of The Martineau Collective.

About Honey Amber Rose
Honey Amber Rose" is brewed in Melbourne, Florida, at the Florida Beer Company, based upon a perfected 200-year old recipe. Honey Amber Rose", is a product of Beautiful Brews, Inc. For more information on the beer or to inquire about retail sales, please call (561) 582-6308 or click to www.honeyamberose.com.

About The Martineau Collective [TMC]
The Martineau Collective is a full service independent creative boutique developed under a new agency model built around the concept of Creative Altruism in advertising offering services that include; design, creative, strategy and branding, web development, public relations, event planning/promotion, broadcast (TV and radio), corporate video production, media buying (outdoor and traditional), marketing, interactive, search engine optimization, paid search management, affiliate marketing solutions, telephone call tracking, SEM analytics management, animation and branded entertainment.

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http://www.tmcollective.com