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What’s all the buzz about MRM
What’s all the buzz about MRM (Marketing Resource Management) & Web-to-Print?
Discover how these technologies fit within the Agency model, and what they mean to
your customers.
Learn more about these emerging technologies so you can be familiar with what they are and how they are used in actual business applications. Gary Ritkes, Managing Director for SproutLoud, will be leading this thought provoking discussion.
Topics that will be discussed will include:
• MRM defined.
• Managing Brand Compliance in Distributed Marketing Environments.
• Why your Agency should be knowledgeable in this area.
• How you may be looked upon as the “Specifiers and Influencers.”
• Why your customers may need this now.
• What should you be looking for?
• Where do you start?
• Who should be involved?
• What will it cost?
• Could this be a new source of recurring revenue?
• Can you add incremental additional revenue now?
These are all topics that will be discussed in an open forum with the audience. Come ready to learn!
According to recent research from the Aberdeen Group, managing marketing assets across business units are among the top priorities of CMO’s and Marketing Managers in 2010.
About SproutLoud: SproutLoud’s proprietary Marketing Resource Management platform services national corporate networks (employees, franchises, distributors, VARS, wholesalers, field offices/field sales representatives, partners, agents, associations and buying groups) with a customizable web site to better manage marketing resources and localized direct marketing initiatives. SproutLoud’s platform is “modularized”, so you select the tools you need, when you need them. SproutLoud’s technology platform and solutions can serve any industry.
Thursday, May 27, 2010 | Click Here For the Details
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FAB UP TO FEED UP!
AAF Greater Fort Lauderdale & Feeding America present
Give a Little, Feed a Lot Partnership:
A public service project of the American Advertising Federation, this kick-off presents an action-packed $5 opportunity to network, win raffle prizes and feel like a million bucks as all proceeds go to Feeding America, the nation's leading domestic hunger-relief charity that supports more than 63,000 local charitable agencies that operate more than 70,000 programs to distribute food to those in need.
Feeding America's mission is to feed America's hungry through a nationwide network of member food banks and engage our country in the fight to end hunger.
Join the fight, feed your appetite for good karma and Fab up!!!!
Awesome drink & appetizer specials during the event, you don't want to miss it!
Help out by promoting with hash tag (#adfedfeedup) on twitter
Extra Donations Welcome At Event!
Thursday, April 29, 2010 | Click Here For the Details | | |
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SOCIAL MEDIA BOOT CAMP
Leprechauns, shamrocks and social media, Oh My!
CALLING ALL SOCIAL MEDIA ENTHUSIASTS ON ST. PADDY’S DAY
Think social media is just Facebook, Twitter, Digg, StumbleUpon etc? Think again. Jason Inasi from The Factory Interactive (www.thefactoryi.com) is about to broaden your perspective.
Inasi is the founder of The Factory Interactive, a full-service digital design and marketing agency with a focus on convergent media. Winner of numerous awards, (TFI) was recently honored as one of the Top 100 Minority Owned Businesses in South Florida and is ranked in the Top 10 of Interactive Agencies by the South Florida Business Journal.
WHAT: SOCIAL MEDIA BOOT CAMP (Social media, Search engine optimization, convergent media trends and more). Post-event social meet-up at Waxy O’ Connors on 17th Street to celebrate St. Paddy’s. We will talk about leprechauns on twitter and other fun stuff!
WHEN: St. Patrick’s Day. 17th March, 2010
WHERE: THE ART INSTITUTE OF FORT LAUDERDALE, ROOM 437.
PRICE: Free for members and students, $5 for nonmembers.
Wednesday, March 17, 2010 | Click Here For the Details
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Killer Copy Boot Camp
Killer Copy Boot Camp
Venue: Greater Fort Lauderdale Chamber Of Commerce
512 NE 3rd Avenue Fort Lauderdale, FL 33301
Date: Thursday February 11th 2010
Time: 12:00 – 1:30 pm
Cost: $5.00
This "hands on" one hour copywriting workshop delivers the tips, techniques and strategies you need to:
• Boost your response rates higher than ever before
• Eliminate costly copywriting mistakes that kill your message
• Write lean, clean copy that hits home
• Make your readers "feel" what you''re talking about
• Write for any medium: Print, e-mail, Web, TV, radio and more
• Understand when and how to use humor in your copy
• Write on-target copy ... even when the message you''re trying to convey is complex
• Overcome writer''s block, apathy, burn-out and other copywriting demons
• Avoid the temptation to substitute cleverness for communication
Who Should Be There
Anyone who would like to influence the development and creation of stunningly successful copy can – and will – benefit from this stellar workshop. The chance to learn from one of the industry’s brightest marketing minds doesn’t come around often!
Don’t let this unique opportunity pass you by … Reserve your seat today!
Thursday, February 11, 2010 | Click Here For the Details
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ADDY Call For Entries Deadline
click here for Sponsorship Opportunities
As the ADDY Chair for 2009 – 10 contests, I encourage you to enter this years contest.
It is a great way to demonstrate to your clients how hard you are working for them. It can help build client loyalty when you present them with Nationally Recognized Award of Recognition. We would encourage that you to get an early start on the entry process.
GET NOTICED: From my experience the submission of original art, high quality graphic reproduction and
representation of your work helps your work stand-out.
Good luck in 2010 competition,
Place
Mad4Marketing
5203 NW 33 AVENUE | FORT LAUDERDALE | FL 33309
Time
9:00AM to 7:00PM
Friday, January 15, 2010 | Click Here For the Details | | |
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Commercially Warped
Advertising Federation
Of Greater Fort Lauderdale
presents “Commercially Warped”
An evening with Jim Jenkins
Sponsored by i creatives staffing
Tonight’s showcase will feature a sample of commercials Jim has directed for American Express, Sprint, MasterCard, Turner Classic Movies and more. Jim’s off-beat and hysterical slant has won him awards around the globe. He will share with the audience his behind the scenes stories (how do you direct Martin Scorsese!...does Tina Fey stick to her script?). Following the reel, you get to ask Jim your questions and share your reactions on the spots. (www.opositivefilms.com)
Tuesday november. 3rd 2009
Cinema Paradiso
(503 SE 6th Street, Fort Lauderdale, FL 33301)
Cocktail Party: 6:30pm – 8:00 pm
Screening and Q&A: 8:oo pm – 9:30 pm
After party at Mango’s, Las Olas (one complimentary drink): 9:30 pm Till
$15 AdFed and AICP Member RSVP • $30 Non-Member RSVP • $35 At door
Tuesday, November 03, 2009 | Click Here For the Details | | |
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DIVERSITY MUSICAL CHAIRS
Advertising Federation Of Greater Fort Lauderdale presents:
DIVERSITY MUSICAL CHAIRS
Sponsored by i creatives staffing
ConnectING local marketers/ advertisers/ communicators with “niche” marketers to meet, greet, and share ideas on ways to market to the following key
COMMUNITIES:
GLBT communitY
• Brazilian community
• Hispanic community
• Caribbean community
• Women in Power
• People with Disabilities
6:30 p.m.- 7:00 p.m
(WINE & CHEESE)
7:00 p.m.- 8:15 p.m
(Commence marketer’s musical chairs, allowing 10 minutes of exchange)
8:15 p.m.- 8:30 p.m
(Host will comment on the experience and communicate the Ad Fed’s mission in terms of diversity)
$20 Member RSVP • $30 Non-Member RSVP • $35 At door
Thursday, October 15, 2009 | Click Here For the Details | | |
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Fall TV Schedule Preview
Come Join the Avertising Federation of Greater Fort Lauderdale, Advertising Federation of Greater Miami and SEVEN Major TV Networks as they give us a preview of the upcoming Fall TV Schedule.
Participating Networks: WSVN7, WFOR4, WPLG10, Telemundo, Univision, Telefutura & Comcast
Date: Wednesday, August 19, 2009
Time: 6:30PM - 8:45PM
Location: Dave and Busters
3000 Oakwood Blvd.
Hollywood, FL 33020-7100
Menu:
BONELESS BUFFALO WINGS
CALIFORNIA WRAPPER BITES
FOUR CHEESE PIZZA BITES w/ BASIL PESTO
BAR BURGERS
GRILLED FAJITA CHICKEN KABABS
ROASTED VEGGIE SPINACH DIP
Cost:
$30 Member RSVP
$35 Non-Member RSVP
$45 At door
Wednesday, August 19, 2009 | Click Here For the Details
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FAAD
Keynote Speaker | Wagner
Founder, Beloved Experiential
The No. 1 Trend in Consumer Marketing
Speaker: Alexander Michaels
Editor in Chief | MODE Magazine
Speaker: Jordana Engholm
President | Jordana PR International
AdFed Sponsors:
i creatives
The Art Institute of Fort Lauderdale
#1 Trend In Consumer Marketing - Experiential Marketing
How do you make a lasting impression with your consumer?
These days it’s not just traditional marketing alone that builds a brand.
You have to become more than just a logo and tag line.
Your brand has to build an experience and establish a relationship with the consumer in order to get talked about.
Experiential Marketing engages consumers through various sensory stimuli and, ultimately, compels them to share their positive experiences with their friends.
Wagner, Founder and head of Orlando-based Beloved Experiential, connects consumers with brands in personally relevant and memorable ways.
Beloved Experiential and he have executed a variety of experience-driven marketing strategies and tactics including branded events, on-street video marketing, mobile tours, chilled and refrigerated products, guerilla street teams, product sampling and nightlife programs. He has worked with such brands as Coca-Cola, Adidas, Target, Tylenol PM, Nike, Lowe''s Home Improvement Warehouse, Sports Illustrated, Jamba Juice, Toyota, RIM/BlackBerry, Seinfeld and GEICO.
Wagner presents a unique and memorable look at how you can bring your brand to life and build deep and powerful consumer relationships.
If you fit one of the following positions, it is highly recommended you see him speak:
Promotions Director
Marketing Manger
Account Manager
Brand Manager
Product Manager
Communications Director
Public Relations Director
Creative Director
Art Director
About Beloved Experiential:
Beloved Experiential is an experiential marketing agency which creates memorable relationships between brands and consumers on a personal level by deploying skilled Brand Ambassadors, throughout North America, who directly engage consumers through various sensory stimuli and, ultimately, compelling them to share their positive experiences with their friends. The agency''s innovative and creative experiential marketing executions influence influencers and encourage true brand evangelism.
Beloved Experiential''s diverse client roster includes, full service advertising/marketing agencies, public relations firms, experiential/event marketing agencies, interactive agencies and brands. The agency has worked with such brands as Coca-Cola, Google Maps, Adidas, Nike, Target, Tylenol PM, Jamba Juice, Toyota, Chevy, Ford, RIM/BlackBerry, Virgin Mobile, Seinfeld, TBS, Nationwide Insurance, GEICO, Lips for Xbox, NBA 08 for Playstation, Target and The Florida Lottery.
For more information visit www.belovedxp.com
Tuesday, June 02, 2009 | Click Here For the Details
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The Semi Annual Ad-venture Race II
The Semi Annual Ad-venture Race Triathlon II
Kayaking, Running + Trail Biking
Oleta River State Park in Miami
Think you got what it takes to compete in the AdFed Adventure Team Challenge?
Test your endurance and teamwork!
Teams of two will work together on an all terrain course, including mountain biking, kayaking, trail running (or walking) and some other surprises!
The most important discipline, however, will be teamwork. Invite family and friends to cheer you and your co-workers on!!!
In addition The South Florida Adventures Magazine will be hosting an Outdoor Expo that will have equipment demos, vendors, food, and music. Event is free for all with a $3/car Park Entry fee.
Time Schedule:
08:00 am Park Opens
08:30 am Competitor Registration ($40 per team of two)
09:00 am Mandatory pre-race Meeting/Map & Instructions
09:30 am Race Start
01:00 pm Awards/food
need a partner?click here amanda@mad4marketing.com
Mandatory Gear:
- Mountain Bike (If needed bike rentals will be available at a discounted charge, please contact Blue Moon Outdoor Center located in the park at 305-957-3040 and mention it’s for the race.)
- Bike Helmet (You must wear helmet at all times during the biking section of the race)
- Hydration System (Water bottles or Hydration packs)
- Running Sneakers
- Life Jackets (Will be provided and must be worn at all times during the kayaking section of the race.)
Suggested Gear:
Change of clothes and shoes, towel, bike gloves, flat repair items, light jacket
AdFed Adventure Team Challenge Official Rules:
1. Rules stated or distributed on race day will override any prior written rules.
2. Major emergencies take precedence over existing rules.
3. Rules can only be modified or changed by race officials, who will be identified on race day.
4. Racers are expected to respect their fellow competitors and race officials.
5. All racers must sign a waiver on race day.
6. No littering allowed. Follow the outdoor motto "Pack it in, Pack it out." Garbage may only be left at designated areas.
7. One set of maps and instructions will be given per team just prior to race start.
8. Each racer is responsible to bring items stipulated in mandatory gear list.
9. Team members must travel within 100 yards of each other, check in together, and complete all segments of the
race together. Failure to do so will result in time penalties.
10. Teams are not allowed to receive assistance from anyone other than competitors or race officials outside of transition area.
11. No two-way communications is allowed (i.e., two way radios).
12. All team members must complete the course to be considered ranked.
13. In the event one-person remains of a two, the remaining soloist will be allowed to continue at the discretion of race officials.
14. Competitors are to inform race official or volunteer as quickly as possible of a team''s withdrawal.
15. Teams may be redirected to alternate route if unable to finish current section.
16. Course change may be required due to safety reasons.
17. A race volunteer may hold a racer until a certified first aid attendant or race official arrives to make determination if the competitor may continue.
Saturday, April 18, 2009 | Click Here For the Details | | |
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When Shoppers Become Buyers
Registration is Now Open!
When Shoppers Become Buyers:
Pulling back the curtain on retail''s "golden rule"
to reveal new insights into shopper behavior.
Presented by Jeff Froud, Senior Strategic Planner, OgilvyAction.
December 10, 2008
2:30 p.m. ET
Limited space is available. Register today!
A new global shopper study, "Shopper Decisions Made In-Store" (SDMIS), reveals what''s truly happening in the world''s retail shopping aisles.
Over 14,000 shopper interviews were conducted in 700 retail outlets across 24 markets globally. The OgilvyAction study spanned five retail channels across six product categories to examine how shopper decisions differ across shopping channels, product categories as well as brands, and how those decisions vary by country and shopper profile.
The widely quoted statistic "70 percent of shopper purchase decisions are made in store" never went far enough to be very useful to marketers. What marketers really need is to understand the different kinds of decisions that shoppers are making and then be able to generate insights that will help them develop smarter and more targeted programs to activate their brands in-store.
In this From the Source Web seminar, Jeff Froud of OgilvyAction will share the results of this study and discuss how brand marketers can make better strategic investment decisions in this weakening economy and use the store more effectively as a vehicle to build sales and equity in their brands.
Register for the Web seminar.
Wednesday, December 10, 2008 | Click Here For the Details
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AdFed Adventure Team Challenge
Think you got what it takes to compete in the AdFed Adventure Team Challenge?
Test your endurance and teamwork! Teams of two will work together on an all terrain course, including mountain biking, kayaking, trail running (or walking) and some other surprises! The most important discipline, however, will be teamwork. Invite family and friends to cheer you and your co-workers on!!!
In addition The South Florida Adventures Magazine will be hosting an Outdoor Expo that will have equipment demos, vendors, food, and music. Event is free for all with a $3/car Park Entry fee.
Time SchedTime Schedule:
8:00 am Park Opens
9:00 am Competitor Registration ($40 per team of two)
10:00-10:30 am Race Clinic/Tips
10:30-10:45 am Mandatory pre-race Meeting/Map & Instructions
11:00 am Race Start
2:00 pm Awards/food
Please RSVP/Register with Amanda White at 207.590.7037 or amanda@mad4marketing.com
Mandatory Gear:
- Mountain Bike (If needed bike rentals will be available at a discounted charge, please contact Blue Moon Outdoor Center located in the park at 305-957-3040 and mention it’s for the race.)
- Bike Helmet (You must wear helmet at all times during the biking section of the race)
- Hydration System (Water bottles or Hydration packs)
- Running Sneakers
- Life Jackets (Will be provided and must be worn at all times during the kayaking section of the race.)
Suggested Gear:
Change of clothes and shoes, towel, bike gloves, flat repair items, light jacket
AdFed Adventure Team Challenge Official Rules:
1. Rules stated or distributed on race day will override any prior written rules.
2. Major emergencies take precedence over existing rules.
3. Rules can only be modified or changed by race officials, who will be identified on race day.
4. Racers are expected to respect their fellow competitors and race officials.
5. All racers must sign a waiver on race day.
6. No littering allowed. Follow the outdoor motto "Pack it in, Pack it out." Garbage may only be left at designated areas.
7. One set of maps and instructions will be given per team just prior to race start.
8. Each racer is responsible to bring items stipulated in mandatory gear list.
9. Team members must travel within 100 yards of each other, check in together, and complete all segments of the
race together. Failure to do so will result in time penalties.
10. Teams are not allowed to receive assistance from anyone other than competitors or race officials outside of transition area.
11. No two-way communications is allowed (i.e., two way radios).
12. All team members must complete the course to be considered ranked.
13. In the event one-person remains of a two, the remaining soloist will be allowed to continue at the discretion of race officials.
14. Competitors are to inform race official or volunteer as quickly as possible of a team''s withdrawal.
15. Teams may be redirected to alternate route if unable to finish current section.
16. Course change may be required due to safety reasons.
17. A race volunteer may hold a racer until a certified first aid attendant or race official arrives to make determination if the competitor may continue.
Saturday, December 06, 2008 | Click Here For the Details | | |
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16th Annual Thanksgiving Basket Brigade
Join Ad Fed at CDTC's Annual Basket Brigade!
You are invited to join your fellow Advertising Federation of Greater Fort Lauderdale friends this November as we help the Children's Diagnostic and Treatment Center reach struggling families in our community
CDTC's basket brigade provides Thanksgiving meals at a time when they need it most.
Join us Sunday, November 23rd at 8:30 am
By giving just a little of your time or resources, you can help make all the difference.
Please read below to learn more.
Children’s Diagnostic & Treatment Center’s
16th Annual Thanksgiving Basket Brigade
Sunday November 23, 2008 at 8:30AM
...Volunteer Support
We need volunteers to help assemble baskets and/or to deliver the bags to families.
Volunteer Registration is promptly at
8:30am on Sunday November 23rd. CDTC
is located in Fort Lauderdale at 1401 South Federal Highway.
Ways You Can Help
Dear Friend of CDTC,
Thanksgiving is just around the corner, and the families of Children’s Diagnostic & Treatment Center need your help! CDTC will host its 16 th Annual Thanksgiving Basket Brigade on Sunday, November 23, 2008. We hope to provide a Thanksgiving meal to more than 1,000 families this year, but we can only make this happen with help from you!
Make a Financial Contribution...
We are in need of monetary donations to purchase a Thanksgiving meal for every family. The cost for each meal is $25.
As you know, this is a very difficult time for many families due to the high cost of food, so your assistance is very much appreciated. If you would like to help, please complete and mail back the enclosed envelope.
For more information please call Stephanie Clayton at 954-728-1040 or visit
our website at www.childrensdiagnostic.org.
Thank You for Your Support!
Happy Thanksgiving,
CDTC Staff
Sunday, November 23, 2008 | Click Here For the Details
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The Creative Economy
The Creative Economy
The Creative Economy is a term used to describe a new theory of economic development that is based on creative people. A Creative Economy thrives upon inventiveness, innovation, imagination, inspiration, and ingenuity.
Spnsored by:
As a member of the Creative Community your talent and vision play a role in strengthening our local and state economy. Join us for a discussion with a panel of experts leading the charge for the making of a "Creative Economy" in Broward county and learn how you and your business can help fuel the local economy!
DATE: November 20th 2008
PLACE: RMS Networks
TIME: 6:00 – 6:45 pm (networki ng)
6:45 – 7:45 pm (program)
PANELISTS:
Elizabeth Wentworth, Vice President of the Broward Alliance and Film Commissioner for Broward County
Mike Greene, President, Video Dynamics Corporation
Devi n Avery, Founding President, South Florida Economic Foundation
Don Gi ancoli , CRA Director, City of Lauderhill
Jason Kates CEO, RMS Networks
Please click here to submit questions to the panelists
Thursday, November 20, 2008 | Click Here For the Details
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Technology Summit
We all know technology changes rapidly in our changing industries, businesses, and daily lives. With online, mobile, and interactive marketing there are new devices and strategies to help advertisers build their clients business as well as their own. How can you make your bottom line more interesting? Please join us for a panel discussion with industry experts and moderator, Jeff Zbar.
Event Details:
Technology Summit 6:00-8:00pm
Networking 6:00-6:30 - Refreshments including Appetizers, Soft Drinks and Wine
Program 6:30 - 7:45 pm
Broward County Main Library - 6th Fl. (MN Bienes Museum Ceremonial Room)
115 S. Andrews Ave., Fort Lauderdale
Member $20/Non-Member $25
Presenting Panel:
Freddie Laker - Sapient.com
Jeffrey Sass - myxer.com
Jason Kates - President/CEO, RMS Networks - RMSnetworks.com
Jay Berkowitz - President, The Ten Golden Rules
w/ Moderator: Jeff Zbar - writer, industry & tech expert
Wednesday, October 29, 2008 | Click Here For the Details
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Government Relations : Tax Swap
Tax on Advertising
Let s Fight it Together!
Join us Friday, June 13th
For an informal meeting to discuss
this important issue.
Click here to learn more.
Dear Advertising Agency Owner, Executive or Service Provider:
On behalf of Advertising Federation of Greater Fort Lauderdale, I'd like to alert you about an important matter that could affect your business. In 1987, the Florida legislature passed the Ad Tax, which put a sales tax on advertising. Fortunately the act was repealed six months later, but after great damage to our industry. Now the issue could likely be raised again, and we need your support to stop it.
Recently, the Florida Taxation and Budget Reform Commission (TBRC) voted and approved a proposed constitutional amendment, Amendment 5, to cut local property taxes by at least 25%. The amendment will be on the general election ballot November 4th and it could have damaging consequences to everyone in our industry. If approved by voters, the State is projected to lose $9 billion is tax revenues, and that money must be made up somewhere else. The proposed amendment will force lawmakers to select one or more of four options, which include:
1.) repeal current sales tax exemptions;
2.) increase the current sales tax by one cent;
3.) cut spending in other state programs; and/or
4.) create "other revenues identified by the legislature."
Unfortunately, a one-cent sales tax increase will only generate an estimated $4 billion in revenue, which means the legislature will have to look to other means to make up the difference.
To effectively fight this amendment, we are united and working with other organizations to ensure the stability of our industry, but we need your support. Along with the American Advertising Federation, the AHAA's Legislative and Public Policy Committee, Florida Association of Broadcasters, Association of National Advertisers (ANA), and the American Association of Advertising Agencies (AAAA) are all currently involved and formulating plans to launch a high-profile campaign to convince Floridians to vote against Amendment 5.
A sales tax on advertising time, space and services will affect your clients' budgets – and your bottom line. The AdFed is very involved in this issue and we invite you to join us to discuss the impact this legislation would have, and to learn how you can help.
Please join us for an informal discussion on Friday, June 13th:
What: An informational discussion on the tax swap with 4th District Lobbyist, Jack Hebert
When: Friday, June 13th at 11:30 a.m.
Where: RMS Networks - 900 SE 3rd Avenue, 3rd Floor, Ft. Lauderdale, FL 33316. (Visit rrmsnetworks.com/contact.php for a map and directions)
Mr. Hebert is a powerful ally, our eyes and ears in Tallahassee, and is working with other coalition leaders to defeat this amendment. The Advertising Federation is working hard to protect our interests, but we need each and every service provider to become involved.
If you plan to attend, please RSVP at the 'contact us' section of our website - advertisingfederation.org/contact.asp
We hope to see you there!
Sincerely,
Dawn Rahicki
President
AdFed of Greater Fort Lauderdale
Friday, June 13, 2008 | Click Here For the Details
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Sports Marketing Strategies that Win!
AMA South Florida with AdFed & Ad2 FTL are hosting a sports marketing forum entitled Sports Marketing Strategies that WIN on Thursday, May 1 from 6 p.m. to 9 p.m. at the Bank Atlantic Center in Sunrise. The focus of the panel discussion will be on how professional sports teams brand themselves and create a niche in their markets.
Join us for an all star panel consisting of Michael Yormark, President, Sunrise Sports and Entertainment; David Samson, President, Marlins; Christopher R. Overholt, VP of Marketing Partnerships and New Media, Miami Dolphins; and Michael McCullough, EVP / CMO, Miami Heat. Moderated By: Ryan Lieber, WPTV News Channel 5
Social from 6 p.m. -7 p.m.
Panel Presentation from 7 p.m. 8: 00 p.m.
Question & Answer Time from 8:00 p.m. - 8:30 p.m.
Admission includes hors d'oeuvres.
WHEN
Thursday, May 1, 2008
6:00 PM - 9:00 PM
WHERE
Bank Atlantic Center
One Panther Parkway
Sunrise, FL 33323
Enter through Gate 5, Park in Lot B16
Take Stairs. Suite/Club Level Entry.
FEES:
Member $20.00
Non-Member $30.00
Walk-up registrations $50.00
Non Members Registration Click Here
Members; email Melanie: ad2ft.lauderdale@gmail.com
Thursday, May 01, 2008 | Click Here For the Details
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Ten Golden Rules of Internet Marketing
Are you maximizing the internet to market your clients, yourself and your business?
Ad Agencies are masters at marketing our client's business, but are we effective at using the internet to promote ourselves and our agency?
Bring your questions and spend an inter-active fun and informative evening with the Advertising Federation of Greater Fort Lauderdale and Jay Berkowitz, CEO Ten Golden Rules and acclaimed speaker.
Jay has been behind the marketing for Fortune 500 brands: McDonald's and Coca-Cola, developed online and offline strategies for AT&T, Sprint, and managed the marketing department for leading health and fitness website eDiets.com.
AdFed & Ad2 Member Rate: $15
Non Member Rate: $25
Students: $10*
*Students, please register at the door with current student ID
Refreshments will be served.
Then join us for live music, fun conversation and cocktails at the Downtowner in Fort Lauderdale!
WHEN
Thursday, April 17, 2008
6:00pm - 8:00pm
WHERE
Broward County Main Libray - 6th Floor
100 S. Andrews Avenue
MN Bienes Museum Ceremonial Room
Fort Lauderdale , FL 33301
Thursday, April 17, 2008 | Click Here For the Details
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""A Life Changing Game" Event with the FL Panthers!
Ad 2 Ft. Lauderdale, the young professionals of AdFed, hosts an exciting event & game night with the FL Panthers vs. the NY Islanders Wednesday, March 12th!
Get that motivational kick we all need as Panther's President, Michael Yormark, shares his personal success story and tips. Shortly after, the energy continues as our FL Panthers take on the NY Islanders for their 5th win in a row!
Come on out and support Ad 2's biggest event of the year!
** A Margaritaville Frozen Concoction Maker, retail valued over $200, will be raffled in the Everglades Room prior to the game time. All proceeds will benefit Ad 2's Public Service client, the Milagro Center of Delray Beach.**
Schedule
6:00 - 6:15pm Registration/Ticket pick up
Go by North Box Office, Suite/Club Level Entrance
6:15 - 6:40pm Networking in Everglades Room on Suite Level
6:45 - 7:15pm Michael's speech: "A Life Changing Game"
7:30 - 9:30pm Hockey Game starts FL Panthers vs. NY Islanders!
Tickets will not be sold at the event. Please purchase & register at the link above.
Wednesday, March 12, 2008 | Click Here For the Details
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AMA presents "Word of Mouth Marketing" with Author, Andy Sernovitz
You've heard the talk, you've heard the hype
Word of mouth marketing is the next big thing!
But what exactly should you do to create a word of mouth marketing campaign for your company? Learn specific strategies to engage with consumers and generate positive word of mouth about your brand.
Learn the 5 steps to starting an impactful, effective, sales-driving campaign. We're going to get specific here: Who to hire, where to start, and how to make it successful.
Finding the right people to talk about you (influencers and evangelists)
Giving them something to talk about (viral email, samples, buzz, and more)
Creating tools to make it easier for them to talk to each other
(blogs, discussions, tell-a-friend forms)
Participating in the conversation
Tracking and measuring results
Register early online to avoid additional $10 walk-up fee registration. Special 2 for 1 admission special for Ad2 & AdFed members!
Registration includes seated dinner and a copy of Andy's book for this General Membership meeting.
Thursday, March 06, 2008 | Click Here For the Details
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Jordan Zimmerman Lecture
Space is limited and RSVPs must be made by calling (954) 262-5065.
Jordan Zimmerman, founder and chairman of Zimmerman Advertising and part-owner of the NHL's Florida Panthers, will speak at Nova Southeastern University's H. Wayne Huizenga School of Business and Entrepreneurship on Feb. 4 as part of the Business School's Distinguished Lecture Series.
The free public lecture will begin at 10:30 a.m. at the Julian and Ellen Knight Lecture Hall in the Carl DeSantis Building, located on NSU's main campus (3301 College Avenue). Space is limited and RSVPs must be made by calling (954) 262-5065.
Zimmerman founded Zimmerman Advertising in 1984. Since then, the Ft. Lauderdale-based company has grown into the nation's 15th largest advertising agency with more than 1,000 associates and 22 offices. Zimmerman Advertising serves clients such as AutoNation, Lennar Homes, Miami Dolphins, Office Depot, and Six Flags, allowing it to reach virtually every retail sector. South Florida CEO magazine recently named Zimmerman among its '100 Most Powerful People in South Florida.' He will be inducted into the Huizenga School's Entrepreneur Hall of Fame on April 16.
Sponsored by BankAtlantic, the Distinguished Lecture Series is designed to provide students and members of the community a glimpse into the minds of successful and outstanding entrepreneurs and business leaders. The series has previously welcomed business titans such as: Jack Welch, former Chairman and CEO of General Electric; The Honorable Clarence Thomas, U.S. Supreme Court Justice; Robert L. Johnson, founder of Black Entertainment Television; Alan Potamkin, co-chairman of Potamkin Companies; and H. Wayne Huizenga, recipient of Ernst and Young's 2005 World Entrepreneur of the Year.
Monday, February 04, 2008 | Click Here For the Details
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A Day in the Life Event
Advertising, Graphic Design, Illustration, Web Design. Have you ever wondered what it might be like to work in one of these exciting fields?
Find out Tuesday, January 29th at The Signature Grand. We cordially invite you to attend our upcoming 'Day in the Life' invite. Please feel free to pass this along to those you think would be interested. This event, much like a career day / show-and-tell, is fantastic for high school students and older to discover what it is like to work as a Graphic Designer, Advertiser, Illustrator or Web Designer.
RSVPs and inquiries may contact my direct extension (954-308-2105) or by e-mail at aiflcommunications@aii.edu. If you would like a hard copy of the invite, please respond with your mailing address.
Tuesday, January 29, 2008 | Click Here For the Details
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The 16th Annual AICP Show
Attention AdFed members: Ticket prices are being extended to AdFed at the same as an AICP Member
... the 16th Annual AICP Show, a review of award-winning commercials selected for tribute by industry professionals across the country. The Show debuted earlier this year at The Museum of Modern Art (MoMA), New York, and is currently touring museums and cultural institutions around the country and abroad.
The AICP is an advertising trade organization that represents companies specializing in the production of commercials for various media. Selections of the honored commercials were made by 300 judges across the country, including a blue-ribbon curatorial panel composed of distinguished members of the industry from production companies, advertising agencies, editorial shops, and others.
For the first time the Florida chapter of the AICP is presenting the Show in Broward County for a real Tri-County Event. Join us on Thursday, November 29th, 2007 on the red carpet at 6:30PM at Cinema Paradiso for the pre-show reception. The screening will begin at 7:30 PM, and an elegant post party reception will follow as we tent off the street in front of the Cinema to enjoy great food, music and fun. Ticket prices cover pre and post reception, and the screening.
Thursday, November 29, 2007 | Click Here For the Details
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A Day in the Life
Video Games! Movies! Animation! Television! You enjoy them in your free time... But have you ever wondered what day-to-day life is like for an animator, video game designer, digital filmmaker, or visual effects artist?
Meet the pros at the "Day in the Life" event at:
The Signature Grand
Wednesday, October 17
Sign-in at 6pm
Admission is complimentary.
Pros expected to "show and tell" are:
Dreamworks
Rachel Tiep-Daniels, Visual Developer Artist Ice Age/Shark Tale
Sony Pictures Imageworks
Fabio Zapata, Technical Director Spiderman III/Sky Captain
Cheyenne Mountain Entertainment
Derek Sunshine and "Bo" Bell, Stargate Worlds
Warner Brothers
Natasha DesRuisseaux, Men in Trees
Telemundo
Abe DeJesus, VP Production
Pick two presentations. Meet the artists. Ask them questions. See their work up close. Before deciding on a career path, learn what it's like in a typical day of these creative and talented people. If you have the passion, then talk to the people who are successful in a job you've always dreamed of.
To reserve a seat, please call 954.308.2122
or RSVP here, and mention "Day in the Life."
Wednesday, October 17, 2007 | Click Here For the Details
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Emergence & Convergence: Technology & What it Means to You
New technologies are discovered daily-existing technologies converge at a break-neck pace. How do these changes affect the way we market and advise our clients? How do we stay ahead of the curve without compromising our familiar traditional tendencies? And most importantly, what does this all mean for our bottom line?
- Jeff Zbar, Moderator, writer, industry & tech expert
- Jason Kates, President/CEO, RMS Networks
- Jason Inasi, President, thefactoryi.com
- Freddie Laker, icameleongroup.com
Wednesday, October 10, 2007 | Click Here For the Details | | |
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Embracing Failure
Join us for 3 epic tales of magnificent mistakes in advertising history as told by Lynne Farber, Bruce Turkel and John Drury. Let's take the negativity and embarrassment out of failing, at least for the moment, to laugh, gasp, and truly learn from the mistakes of our peers over wine and snacks. These industry giants know how to work the silver lining into pure advertising gold, so listen up.
And speak up, because this is an interactive event! Go to our website and tell us your story! At some point in your life, things have not worked out the way you planned. Since you are a part of this event, share with us easily and anonymously. Our stories will be compiled into a humorously perverse program for the event! Click Here to Share Your Story Now!
Click here for a PDF version of the invite to email to all your friends!!!
EARLY REGISTRATION (by 6/4/2007)
Members/Students: $8, Non-Members: $16
LATE REGISTRATION (after 6/4/2007 or at the door)
Members/Students: $12, Non-Members: $20
LINKS:
Bruce Turkel
John Drury
Wednesday, June 06, 2007 | Click Here For the Details | | |
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FDMA - Great Creative Today? Are you out of your head?
The Florida Direct Marketing Association (FDMA) features Steve Tharler of Tharler Directs at its April program "Great Creative Today? You Must Be Out of Your Head!".
Those who attend the FDMA's April creative program will learn what strategic conceptual thinking is and how to use it to successfully to integrate brand and direct and will gain a greater appreciation for the new trifecta of advertising - whether in print or online: how to set your organization apart from the competition and build trust, relationships and (the ultimate goal) community.
Over the years, Steve Tharler has won Echo, Folio, and NEDMA (New England Direct Marketing Association) awards and has created direct marketing for Brigham & Women's Hospital, Boston University, Citibank, Polaroid, John Hancock, IDG, Steinway Pianos, NEC, Amica Mutual Life Insurance Company, Hofstra University, Constant Contact, MIT Sloan Management Review, Digital Equipment Corporation, Computerworld, The Combined Jewish Philanthropies, Sonesta Hotels, Dana-Farber Cancer Institute, The Nature Conservancy, Western Union, Microsoft Systems Journal, CVS, Business 2.0, Harvard Business School Publishing, Pitney Bowes, IDG, The Wall Street Journal and Trans National Communications.
Thursday, April 12, 2007 | Click Here For the Details
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THE FUTURE OF ADVERTISING? Power to the People
Arrive with questions and be ready to debate our future! This is an audience-driven panel discussion about current trends in user-driven advertising.
Has "advertising" become dirty word? If you follow today's industry trends, you might think so. This public sentiment is by no means new-but today's clients and consumers are demanding a say in how their products are advertised. In fact, companies are trying hard and spending big bucks to try to advertise without well, "advertising". The increasing saturation of traditional media coupled with the rapidly decreasing attention span of the average consumer has left many advertisers wondering how to truly reach people. Let's talk about viral video, corporate driven blogs, do-it-yourself applications, product placement, myspace & youtube, pop-up stores& and other "slice of life" advertising.
PANELISTS
Milan De Vito - Zimmerman, VP Managing Director, Creative Services
Jeff Zbar - Sun Sentinel Advertising and Media Columnist (www.jeffzbar.com)
Michael Kennedy - Scion Operations Manager
David Walczak, Ph.D. - Author, Art Institute Professor of "Advertising & Society"
Stuart Dornfield - Creative Director (www.stuartdornfield.com)
Wednesday, February 28, 2007 | Click Here For the Details
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Designing Garbage
The schism between fine and applied art can be traced back to the days of the renaissance and has been sparking debates ever since. Lets face it, advertising is not meant to grace the gallery wall, in fact the vast majority of it is resigned to a fate of commercial consumption. Sure, our perceived lesser calling pays the bills, but are we the red-headed step child of the art world? Exploring the impact on, and impact made by creative professionals who produce disposable art.
PANELISTS:
Maggy Cuesta, New World School Miami
Jonathan Gouthier, Gouthier Design
Sarah Schleuning, Wolfsonian Institute Miami
Thursday, October 26, 2006 | Click Here For the Details
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