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The Creative Economy
The Creative Economy
The Creative Economy is a term used to describe a new theory of economic development that is based on creative people. A Creative Economy thrives upon inventiveness, innovation, imagination, inspiration, and ingenuity.
Spnsored by:
As a member of the Creative Community your talent and vision play a role in strengthening our local and state economy. Join us for a discussion with a panel of experts leading the charge for the making of a "Creative Economy" in Broward county and learn how you and your business can help fuel the local economy!
DATE: November 20th 2008
PLACE: RMS Networks
TIME: 6:00 – 6:45 pm (networki ng)
6:45 – 7:45 pm (program)
PANELISTS:
Elizabeth Wentworth, Vice President of the Broward Alliance and Film Commissioner for Broward County
Mike Greene, President, Video Dynamics Corporation
Devi n Avery, Founding President, South Florida Economic Foundation
Don Gi ancoli , CRA Director, City of Lauderhill
Jason Kates CEO, RMS Networks
Please click here to submit questions to the panelists
Thursday, November 20, 2008 | Click Here For the Details
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Technology Summit
We all know technology changes rapidly in our changing industries, businesses, and daily lives. With online, mobile, and interactive marketing there are new devices and strategies to help advertisers build their clients business as well as their own. How can you make your bottom line more interesting? Please join us for a panel discussion with industry experts and moderator, Jeff Zbar.
Event Details:
Technology Summit 6:00-8:00pm
Networking 6:00-6:30 - Refreshments including Appetizers, Soft Drinks and Wine
Program 6:30 - 7:45 pm
Broward County Main Library - 6th Fl. (MN Bienes Museum Ceremonial Room)
115 S. Andrews Ave., Fort Lauderdale
Member $20/Non-Member $25
Presenting Panel:
Freddie Laker - Sapient.com
Jeffrey Sass - myxer.com
Jason Kates - President/CEO, RMS Networks - RMSnetworks.com
Jay Berkowitz - President, The Ten Golden Rules
w/ Moderator: Jeff Zbar - writer, industry & tech expert
Wednesday, October 29, 2008 | Click Here For the Details
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Government Relations : Tax Swap
Tax on Advertising
Let s Fight it Together!
Join us Friday, June 13th
For an informal meeting to discuss
this important issue.
Click here to learn more.
Dear Advertising Agency Owner, Executive or Service Provider:
On behalf of Advertising Federation of Greater Fort Lauderdale, I'd like to alert you about an important matter that could affect your business. In 1987, the Florida legislature passed the Ad Tax, which put a sales tax on advertising. Fortunately the act was repealed six months later, but after great damage to our industry. Now the issue could likely be raised again, and we need your support to stop it.
Recently, the Florida Taxation and Budget Reform Commission (TBRC) voted and approved a proposed constitutional amendment, Amendment 5, to cut local property taxes by at least 25%. The amendment will be on the general election ballot November 4th and it could have damaging consequences to everyone in our industry. If approved by voters, the State is projected to lose $9 billion is tax revenues, and that money must be made up somewhere else. The proposed amendment will force lawmakers to select one or more of four options, which include:
1.) repeal current sales tax exemptions;
2.) increase the current sales tax by one cent;
3.) cut spending in other state programs; and/or
4.) create "other revenues identified by the legislature."
Unfortunately, a one-cent sales tax increase will only generate an estimated $4 billion in revenue, which means the legislature will have to look to other means to make up the difference.
To effectively fight this amendment, we are united and working with other organizations to ensure the stability of our industry, but we need your support. Along with the American Advertising Federation, the AHAA's Legislative and Public Policy Committee, Florida Association of Broadcasters, Association of National Advertisers (ANA), and the American Association of Advertising Agencies (AAAA) are all currently involved and formulating plans to launch a high-profile campaign to convince Floridians to vote against Amendment 5.
A sales tax on advertising time, space and services will affect your clients' budgets – and your bottom line. The AdFed is very involved in this issue and we invite you to join us to discuss the impact this legislation would have, and to learn how you can help.
Please join us for an informal discussion on Friday, June 13th:
What: An informational discussion on the tax swap with 4th District Lobbyist, Jack Hebert
When: Friday, June 13th at 11:30 a.m.
Where: RMS Networks - 900 SE 3rd Avenue, 3rd Floor, Ft. Lauderdale, FL 33316. (Visit rrmsnetworks.com/contact.php for a map and directions)
Mr. Hebert is a powerful ally, our eyes and ears in Tallahassee, and is working with other coalition leaders to defeat this amendment. The Advertising Federation is working hard to protect our interests, but we need each and every service provider to become involved.
If you plan to attend, please RSVP at the 'contact us' section of our website - advertisingfederation.org/contact.asp
We hope to see you there!
Sincerely,
Dawn Rahicki
President
AdFed of Greater Fort Lauderdale
Friday, June 13, 2008 | Click Here For the Details
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Sports Marketing Strategies that Win!
AMA South Florida with AdFed & Ad2 FTL are hosting a sports marketing forum entitled Sports Marketing Strategies that WIN on Thursday, May 1 from 6 p.m. to 9 p.m. at the Bank Atlantic Center in Sunrise. The focus of the panel discussion will be on how professional sports teams brand themselves and create a niche in their markets.
Join us for an all star panel consisting of Michael Yormark, President, Sunrise Sports and Entertainment; David Samson, President, Marlins; Christopher R. Overholt, VP of Marketing Partnerships and New Media, Miami Dolphins; and Michael McCullough, EVP / CMO, Miami Heat. Moderated By: Ryan Lieber, WPTV News Channel 5
Social from 6 p.m. -7 p.m.
Panel Presentation from 7 p.m. 8: 00 p.m.
Question & Answer Time from 8:00 p.m. - 8:30 p.m.
Admission includes hors d'oeuvres.
WHEN
Thursday, May 1, 2008
6:00 PM - 9:00 PM
WHERE
Bank Atlantic Center
One Panther Parkway
Sunrise, FL 33323
Enter through Gate 5, Park in Lot B16
Take Stairs. Suite/Club Level Entry.
FEES:
Member $20.00
Non-Member $30.00
Walk-up registrations $50.00
Non Members Registration Click Here
Members; email Melanie: ad2ft.lauderdale@gmail.com
Thursday, May 01, 2008 | Click Here For the Details
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Ten Golden Rules of Internet Marketing
Are you maximizing the internet to market your clients, yourself and your business?
Ad Agencies are masters at marketing our client's business, but are we effective at using the internet to promote ourselves and our agency?
Bring your questions and spend an inter-active fun and informative evening with the Advertising Federation of Greater Fort Lauderdale and Jay Berkowitz, CEO Ten Golden Rules and acclaimed speaker.
Jay has been behind the marketing for Fortune 500 brands: McDonald's and Coca-Cola, developed online and offline strategies for AT&T, Sprint, and managed the marketing department for leading health and fitness website eDiets.com.
AdFed & Ad2 Member Rate: $15
Non Member Rate: $25
Students: $10*
*Students, please register at the door with current student ID
Refreshments will be served.
Then join us for live music, fun conversation and cocktails at the Downtowner in Fort Lauderdale!
WHEN
Thursday, April 17, 2008
6:00pm - 8:00pm
WHERE
Broward County Main Libray - 6th Floor
100 S. Andrews Avenue
MN Bienes Museum Ceremonial Room
Fort Lauderdale , FL 33301
Thursday, April 17, 2008 | Click Here For the Details
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""A Life Changing Game" Event with the FL Panthers!
Ad 2 Ft. Lauderdale, the young professionals of AdFed, hosts an exciting event & game night with the FL Panthers vs. the NY Islanders Wednesday, March 12th!
Get that motivational kick we all need as Panther's President, Michael Yormark, shares his personal success story and tips. Shortly after, the energy continues as our FL Panthers take on the NY Islanders for their 5th win in a row!
Come on out and support Ad 2's biggest event of the year!
** A Margaritaville Frozen Concoction Maker, retail valued over $200, will be raffled in the Everglades Room prior to the game time. All proceeds will benefit Ad 2's Public Service client, the Milagro Center of Delray Beach.**
Schedule
6:00 - 6:15pm Registration/Ticket pick up
Go by North Box Office, Suite/Club Level Entrance
6:15 - 6:40pm Networking in Everglades Room on Suite Level
6:45 - 7:15pm Michael's speech: "A Life Changing Game"
7:30 - 9:30pm Hockey Game starts FL Panthers vs. NY Islanders!
Tickets will not be sold at the event. Please purchase & register at the link above.
Wednesday, March 12, 2008 | Click Here For the Details
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AMA presents "Word of Mouth Marketing" with Author, Andy Sernovitz
You've heard the talk, you've heard the hype
Word of mouth marketing is the next big thing!
But what exactly should you do to create a word of mouth marketing campaign for your company? Learn specific strategies to engage with consumers and generate positive word of mouth about your brand.
Learn the 5 steps to starting an impactful, effective, sales-driving campaign. We're going to get specific here: Who to hire, where to start, and how to make it successful.
Finding the right people to talk about you (influencers and evangelists)
Giving them something to talk about (viral email, samples, buzz, and more)
Creating tools to make it easier for them to talk to each other
(blogs, discussions, tell-a-friend forms)
Participating in the conversation
Tracking and measuring results
Register early online to avoid additional $10 walk-up fee registration. Special 2 for 1 admission special for Ad2 & AdFed members!
Registration includes seated dinner and a copy of Andy's book for this General Membership meeting.
Thursday, March 06, 2008 | Click Here For the Details
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Jordan Zimmerman Lecture
Space is limited and RSVPs must be made by calling (954) 262-5065.
Jordan Zimmerman, founder and chairman of Zimmerman Advertising and part-owner of the NHL's Florida Panthers, will speak at Nova Southeastern University's H. Wayne Huizenga School of Business and Entrepreneurship on Feb. 4 as part of the Business School's Distinguished Lecture Series.
The free public lecture will begin at 10:30 a.m. at the Julian and Ellen Knight Lecture Hall in the Carl DeSantis Building, located on NSU's main campus (3301 College Avenue). Space is limited and RSVPs must be made by calling (954) 262-5065.
Zimmerman founded Zimmerman Advertising in 1984. Since then, the Ft. Lauderdale-based company has grown into the nation's 15th largest advertising agency with more than 1,000 associates and 22 offices. Zimmerman Advertising serves clients such as AutoNation, Lennar Homes, Miami Dolphins, Office Depot, and Six Flags, allowing it to reach virtually every retail sector. South Florida CEO magazine recently named Zimmerman among its '100 Most Powerful People in South Florida.' He will be inducted into the Huizenga School's Entrepreneur Hall of Fame on April 16.
Sponsored by BankAtlantic, the Distinguished Lecture Series is designed to provide students and members of the community a glimpse into the minds of successful and outstanding entrepreneurs and business leaders. The series has previously welcomed business titans such as: Jack Welch, former Chairman and CEO of General Electric; The Honorable Clarence Thomas, U.S. Supreme Court Justice; Robert L. Johnson, founder of Black Entertainment Television; Alan Potamkin, co-chairman of Potamkin Companies; and H. Wayne Huizenga, recipient of Ernst and Young's 2005 World Entrepreneur of the Year.
Monday, February 04, 2008 | Click Here For the Details
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A Day in the Life Event
Advertising, Graphic Design, Illustration, Web Design. Have you ever wondered what it might be like to work in one of these exciting fields?
Find out Tuesday, January 29th at The Signature Grand. We cordially invite you to attend our upcoming 'Day in the Life' invite. Please feel free to pass this along to those you think would be interested. This event, much like a career day / show-and-tell, is fantastic for high school students and older to discover what it is like to work as a Graphic Designer, Advertiser, Illustrator or Web Designer.
RSVPs and inquiries may contact my direct extension (954-308-2105) or by e-mail at aiflcommunications@aii.edu. If you would like a hard copy of the invite, please respond with your mailing address.
Tuesday, January 29, 2008 | Click Here For the Details
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The 16th Annual AICP Show
Attention AdFed members: Ticket prices are being extended to AdFed at the same as an AICP Member
... the 16th Annual AICP Show, a review of award-winning commercials selected for tribute by industry professionals across the country. The Show debuted earlier this year at The Museum of Modern Art (MoMA), New York, and is currently touring museums and cultural institutions around the country and abroad.
The AICP is an advertising trade organization that represents companies specializing in the production of commercials for various media. Selections of the honored commercials were made by 300 judges across the country, including a blue-ribbon curatorial panel composed of distinguished members of the industry from production companies, advertising agencies, editorial shops, and others.
For the first time the Florida chapter of the AICP is presenting the Show in Broward County for a real Tri-County Event. Join us on Thursday, November 29th, 2007 on the red carpet at 6:30PM at Cinema Paradiso for the pre-show reception. The screening will begin at 7:30 PM, and an elegant post party reception will follow as we tent off the street in front of the Cinema to enjoy great food, music and fun. Ticket prices cover pre and post reception, and the screening.
Thursday, November 29, 2007 | Click Here For the Details
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A Day in the Life
Video Games! Movies! Animation! Television! You enjoy them in your free time... But have you ever wondered what day-to-day life is like for an animator, video game designer, digital filmmaker, or visual effects artist?
Meet the pros at the "Day in the Life" event at:
The Signature Grand
Wednesday, October 17
Sign-in at 6pm
Admission is complimentary.
Pros expected to "show and tell" are:
Dreamworks
Rachel Tiep-Daniels, Visual Developer Artist Ice Age/Shark Tale
Sony Pictures Imageworks
Fabio Zapata, Technical Director Spiderman III/Sky Captain
Cheyenne Mountain Entertainment
Derek Sunshine and "Bo" Bell, Stargate Worlds
Warner Brothers
Natasha DesRuisseaux, Men in Trees
Telemundo
Abe DeJesus, VP Production
Pick two presentations. Meet the artists. Ask them questions. See their work up close. Before deciding on a career path, learn what it's like in a typical day of these creative and talented people. If you have the passion, then talk to the people who are successful in a job you've always dreamed of.
To reserve a seat, please call 954.308.2122
or RSVP here, and mention "Day in the Life."
Wednesday, October 17, 2007 | Click Here For the Details
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Emergence & Convergence: Technology & What it Means to You
New technologies are discovered daily-existing technologies converge at a break-neck pace. How do these changes affect the way we market and advise our clients? How do we stay ahead of the curve without compromising our familiar traditional tendencies? And most importantly, what does this all mean for our bottom line?
- Jeff Zbar, Moderator, writer, industry & tech expert
- Jason Kates, President/CEO, RMS Networks
- Jason Inasi, President, thefactoryi.com
- Freddie Laker, icameleongroup.com
Wednesday, October 10, 2007 | Click Here For the Details | | |
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Embracing Failure
Join us for 3 epic tales of magnificent mistakes in advertising history as told by Lynne Farber, Bruce Turkel and John Drury. Let's take the negativity and embarrassment out of failing, at least for the moment, to laugh, gasp, and truly learn from the mistakes of our peers over wine and snacks. These industry giants know how to work the silver lining into pure advertising gold, so listen up.
And speak up, because this is an interactive event! Go to our website and tell us your story! At some point in your life, things have not worked out the way you planned. Since you are a part of this event, share with us easily and anonymously. Our stories will be compiled into a humorously perverse program for the event! Click Here to Share Your Story Now!
Click here for a PDF version of the invite to email to all your friends!!!
EARLY REGISTRATION (by 6/4/2007)
Members/Students: $8, Non-Members: $16
LATE REGISTRATION (after 6/4/2007 or at the door)
Members/Students: $12, Non-Members: $20
LINKS:
Bruce Turkel
John Drury
Wednesday, June 06, 2007 | Click Here For the Details | | |
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FDMA - Great Creative Today? Are you out of your head?
The Florida Direct Marketing Association (FDMA) features Steve Tharler of Tharler Directs at its April program "Great Creative Today? You Must Be Out of Your Head!".
Those who attend the FDMA's April creative program will learn what strategic conceptual thinking is and how to use it to successfully to integrate brand and direct and will gain a greater appreciation for the new trifecta of advertising - whether in print or online: how to set your organization apart from the competition and build trust, relationships and (the ultimate goal) community.
Over the years, Steve Tharler has won Echo, Folio, and NEDMA (New England Direct Marketing Association) awards and has created direct marketing for Brigham & Women's Hospital, Boston University, Citibank, Polaroid, John Hancock, IDG, Steinway Pianos, NEC, Amica Mutual Life Insurance Company, Hofstra University, Constant Contact, MIT Sloan Management Review, Digital Equipment Corporation, Computerworld, The Combined Jewish Philanthropies, Sonesta Hotels, Dana-Farber Cancer Institute, The Nature Conservancy, Western Union, Microsoft Systems Journal, CVS, Business 2.0, Harvard Business School Publishing, Pitney Bowes, IDG, The Wall Street Journal and Trans National Communications.
Thursday, April 12, 2007 | Click Here For the Details
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THE FUTURE OF ADVERTISING? Power to the People
Arrive with questions and be ready to debate our future! This is an audience-driven panel discussion about current trends in user-driven advertising.
Has "advertising" become dirty word? If you follow today's industry trends, you might think so. This public sentiment is by no means new-but today's clients and consumers are demanding a say in how their products are advertised. In fact, companies are trying hard and spending big bucks to try to advertise without well, "advertising". The increasing saturation of traditional media coupled with the rapidly decreasing attention span of the average consumer has left many advertisers wondering how to truly reach people. Let's talk about viral video, corporate driven blogs, do-it-yourself applications, product placement, myspace & youtube, pop-up stores& and other "slice of life" advertising.
PANELISTS
Milan De Vito - Zimmerman, VP Managing Director, Creative Services
Jeff Zbar - Sun Sentinel Advertising and Media Columnist (www.jeffzbar.com)
Michael Kennedy - Scion Operations Manager
David Walczak, Ph.D. - Author, Art Institute Professor of "Advertising & Society"
Stuart Dornfield - Creative Director (www.stuartdornfield.com)
Wednesday, February 28, 2007 | Click Here For the Details
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Designing Garbage
The schism between fine and applied art can be traced back to the days of the renaissance and has been sparking debates ever since. Lets face it, advertising is not meant to grace the gallery wall, in fact the vast majority of it is resigned to a fate of commercial consumption. Sure, our perceived lesser calling pays the bills, but are we the red-headed step child of the art world? Exploring the impact on, and impact made by creative professionals who produce disposable art.
PANELISTS:
Maggy Cuesta, New World School Miami
Jonathan Gouthier, Gouthier Design
Sarah Schleuning, Wolfsonian Institute Miami
Thursday, October 26, 2006 | Click Here For the Details
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