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Keynote Speaker | Wagner
Founder, Beloved Experiential
The No. 1 Trend in Consumer Marketing

Speaker: Alexander Michaels
Editor in Chief | MODE Magazine

Speaker: Jordana Engholm
President | Jordana PR International

AdFed Sponsors:
i creatives
The Art Institute of Fort Lauderdale



#1 Trend In Consumer Marketing - Experiential Marketing

How do you make a lasting impression with your consumer?
These days it’s not just traditional marketing alone that builds a brand.

You have to become more than just a logo and tag line.

Your brand has to build an experience and establish a relationship with the consumer in order to get talked about.

Experiential Marketing engages consumers through various sensory stimuli and, ultimately, compels them to share their positive experiences with their friends.
Wagner, Founder and head of Orlando-based Beloved Experiential, connects consumers with brands in personally relevant and memorable ways.

Beloved Experiential and he have executed a variety of experience-driven marketing strategies and tactics including branded events, on-street video marketing, mobile tours, chilled and refrigerated products, guerilla street teams, product sampling and nightlife programs. He has worked with such brands as Coca-Cola, Adidas, Target, Tylenol PM, Nike, Lowe''s Home Improvement Warehouse, Sports Illustrated, Jamba Juice, Toyota, RIM/BlackBerry, Seinfeld and GEICO.

Wagner presents a unique and memorable look at how you can bring your brand to life and build deep and powerful consumer relationships.

If you fit one of the following positions, it is highly recommended you see him speak:

Promotions Director
Marketing Manger
Account Manager
Brand Manager
Product Manager
Communications Director
Public Relations Director
Creative Director
Art Director

About Beloved Experiential:
Beloved Experiential is an experiential marketing agency which creates memorable relationships between brands and consumers on a personal level by deploying skilled Brand Ambassadors, throughout North America, who directly engage consumers through various sensory stimuli and, ultimately, compelling them to share their positive experiences with their friends. The agency''s innovative and creative experiential marketing executions influence influencers and encourage true brand evangelism.

Beloved Experiential''s diverse client roster includes, full service advertising/marketing agencies, public relations firms, experiential/event marketing agencies, interactive agencies and brands. The agency has worked with such brands as Coca-Cola, Google Maps, Adidas, Nike, Target, Tylenol PM, Jamba Juice, Toyota, Chevy, Ford, RIM/BlackBerry, Virgin Mobile, Seinfeld, TBS, Nationwide Insurance, GEICO, Lips for Xbox, NBA 08 for Playstation, Target and The Florida Lottery.

For more information visit www.belovedxp.com

ADDITIONAL INFO:

1799 SE 17th Street
Fort Lauderdale, Florida33316