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"The American Advertising Federation advances the business of advertising as a vital and essential part of the American economy and culture."
The Advertising Federation of Greater Fort Lauderdale is comprised of over 246 advertising professionals. AdFed is a local arm of a national organization called The American Advertising Federation.
AAF was established in 1967 when two regional advertising organizations joined forces: the Advertising Association of the West (AAW) and the Advertising Federation of America (AFA). AFA and AAW's roots date back to the early 1900's, when advertising professionals identified the need to join together for the protection and promotion of their trade. AAW and AFA worked to raise the standards of advertising through education and self-regulation. In 1911 the AFA organized a national vigilance committee and launched the "truth in advertising" movement, the forerunner to Better Business Bureaus. The advent of commercial air travel and advances in telecommunications enabled AAW and AFA to better coordinate their efforts when dealing with the federal government, and eventually to coalesce, forming the American Advertising Federation.
Today, AAF is headquartered in Washington, D.C. with a Western Region Office in San Francisco. AAF represents over 50,000 advertising men and women in all industry segments, working together to achieve the AAF mission.
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